The Dark Knight is a sequel to Batman Begins (2005). Christian Bale reprises the lead role. Batman's primary conflicts in the film include his fight against his arch-nemesis the Joker ( Heath Ledger) and his strained friendship with district attorney Harvey Dent (Aaron Eckhart). Warner Bros created an aggressive viral marketing campaign for The Dark Knight, developing promotional websites and trailers highlighting screenshots of Heath Ledger as the Joker. After Ledger's death in January 2012, however, the studio refocused its promotional campaign .
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